Why should you advertise on Facebook? As the digital marketing world continues to change, it might become difficult trying to keep up with everything. People get overwhelmed and try to do every marketing method under the sun, all at the same time. There are so many options like Blogging, video marketing, email marketing, cold calling, and the list goes on. However, deep down we all know that trying to do it all just won’t work.
Trying to do it all will just lead to stressful time with barely any visible progress. It is recommended to stick to one marketing method until you have “perfected it” to the best of your ability. Focus your energy on one thing and eventually it will start giving back that same energy. So what is the most recommended advertising channel? Facebook Ads.
People are checking their social media on a daily basis and it’s most certainly the best place to show your company or brand to potential customers/clients. Below are the top 5 reasons why you really should advertise on Facebook’s platform.
Your Potential Clients Are on Facebook
Facebook’s user base is actually MASSIVE. With 2.7 billion monthly users, and 1.62 billion visits daily, it is the biggest social network worldwide as of right now. About 74% of their user base is on the site every day. It’s fair to assume your audience will be somewhere in that huge number, you just need to advertise to the correct demographics to find them.
Facebook Ads Are Cheap
The average cost per click on Facebook is only $1.72 . Sometimes even running an ad with an ad spend of $3-$5 will place your ad in front of a few thousand people…. and that’s not a bad deal. With a good game plan, you can really use the low cost to your advantage.
Facebook Has Some of The Best Targeting Options
Although Facebook had to remove a boat load of their targeting options in 2018, they are still the most customizable platform at this time. You can really dig deep into what you want your audience to be. Sometimes it feels like if you wanted to target people that wore a black shirt last Tuesday, you probably could… well no, you can’t dig that deep, but you get the point. You can target languages, behaviors, locations, connections, and more. The best part is that you can stack the targeting options to make sure you are only getting exactly the audience you want.
Effective In Retargeting Your On-The-Fence Leads
Retargeting ads seem to be one of the most overlooked methods for a lot people. Retargeting ads give you the ability to show more specific ads to people who have already clicked one of your ads or visited your website, etc. This is powerful because they have already shown interest in your ad, and now if they see your ad a few more times (staying relevant in their mind) they are more likely to go back and do whatever it is your goal is. (make a sale, etc.) Retarget, retarget, retarget!
Facebook & Instagram Are One
Ever since Facebook bought Instagram in 2012 (yes, it’s been that long…. time flies) they have connected them together into one advertising platform. This is great news because it allows you to utilize 2 very popular platforms without having to do too much extra work. When creating ads on Facebook you can specify where you want those ads to show. Facebook stories, Instagram Stories, Instagram Feed, and Facebook Feed, are just a few of the options you have.
So there you have it. Those are our top 5 reasons for why you should be advertising on the Facebook platform. This was probably a lot of information if you are new, but it’s important to know as much as you can as the digital marketing world continues to change, on what feels like a monthly schedule. Thanks for reading, and good luck!
As always, if you are looking to get your Facebook ads setup and running, we are here to help you make the most of these social media platforms. Click here to learn about our Pay Per Click Services