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When people search using Google, Google uses a ranking system to show the order of the results. One of the things Google takes in to account is keyword relevance, therefore keyword optimization is important. Placing your keywords in the meta-tags is not enough. Placing keywords in a strategic way with in your website’s content is vital.

There are many tools and strategies that you can use to improve your ranking on search engines and drive traffic to your website. Among all the different search engine optimization (SEO) strategies, writing and submitting articles remains the best strategy. This article outlines the key reasons why articles are the most powerful SEO tool. 1.