With today’s online ecosystem rapidly growing, especially in recent years, the majority of businesses have since sought asylum online, digitizing their business in hopes of capturing wider audiences.
Thanks, in part, to the rise of social media and search engines like Google, the value offered online for businesses and brands alike are unmatched, providing greater opportunity than ever before.
One online growth marketing outlet worth investing your time and energy into? SEO, particularly as it pertains to Google’s ranking system.
Simply put, SEO is an all-but-necessary marketing strategy across platforms used to gain traffic, build awareness, earn authority, and ultimately increase conversions. With that said, in what follows, we’ll be defining SEO, and its importance, while outlining several organic strategies you can implement to grow your business.
Eager to learn more? Then continue reading…
5 SEO Techniques to Boost Google Ranking
With the top search engine in the world (i.e. Google) constantly revising its algorithm, it can be difficult to remain atop the most effective SEO techniques and strategies. Luckily, there are several surefire ways to improve your SEO score organically, thus ranking higher on Google.
Below are five (5) proven organic SEO techniques that you as a small business should implement to garner traffic and generate greater brand awareness online:
1. Content Optimization
Whether it’s the scheduling of consistent content across web and social platforms, or ensuring top-quality value-added content, both for visual and written content, optimizing your business’s content wherever it resides is essential when seeking to rank within the search engine’s algorithm.
2. Prioritize Video Content
As a notable trend, video has since begun to be ranked quite high among search engine algorithms, identifying that it’s not only what consumers prefer but it’s also what increases retention rates and engagement; all good news for search engine ranking models.
3. Implement a Backlink Strategy
Since the inception of the internet and the discovery of search engine optimization efforts, linking strategies have always remained atop the priority list regarding effectiveness. Whether internally across website content or externally via backlinks in blog posts, linking strategies are essential for any SEO strategy.
4. Keyword Optimization
Similar to linking strategies, keywords are often viewed as the backbone of any organic SEO strategy. Through keyword research and implementation, marketing professionals alike can determine the most searched long-tale keywords, identify where to place them, and ensure the avoidance of keyword stuffing.
5. Optimize for Mobile User Experience
It’s no surprise that mobile-friendly content is essential in the eyes of digital marketing efforts, particularly in the eyes of search engines. Unfortunately, many businesses fail to understand its importance…
To illustrate its importance regarding SEO, mobile devices account for over 50% of all search engine clicks. Further, by 2022, it’s predicted that mobile advertising will count for over 50% of overall advertising spend, overtaking the focus on desktop at the end of this year.
Ignoring mobile opportunities is to miss out on the aforementioned numbers… Don’t you want a piece of that pie?!
A Final Word
To learn more about how you can increase your business or brand’s Google ranking through organic and/or paid SEO strategies and techniques, reach out to us here at Radiant Hosting today!
Not only are we experts in all things digital marketing and SEO but we can help you increase your Google ranking by employing the most up-to-date SEO tactics available…
Allow us to do the leg work so that you don’t have to! Chat soon.