Why Blogging is Essential for an SEO Digital Marketing Strategy
Blogging is the most effective content marketing strategy today, with companies getting 67% more leads every month. Eighty-one percent of businesses say that blogs have contributed significantly to B2B lead generation. And most importantly, 70% of customers have responded that blogs influence what they buy.
To Radiant Hosting, Chicago-based digital media marketing specialists, blogs should be at the core of any digital content marketing strategy. Blogging has come a long way from the storytelling medium it became popular for at its earliest years. Now it’s a valuable SEO tool with many benefits.
Why Blogging is Crucial to Better SEO
Increases organic searches
Around 80% of people will ignore the paid results at the top of the search engine results page (SERP). People have become inherently aware of ads and paid results and have begun to identify where they are. They prefer seeing the organic results, believing them to be more credible and authoritative.
Search engines also place more weight on organic results. Google’s Economic Impact Report favors organic search results heavily, giving them five times more value than Google Ad results. So, while paid marketing is a good short-term decision, organic is still more valuable and better long-term.
As organic results, blogs with informative, authoritative content get placed higher on the SERPs. The audience is more likely to click on links to them, as they know that these blogs have the answers they’re looking for. It generates even more organic searches and traffic.
Organizes the site’s core content
Your website’s core content should be arranged in a structure that makes it look more authoritative. For example, you should have a pillar that holds a broad scope of content and smaller clusters of content that tangentially relate to the pillar.
Blogging is an excellent tool for this purpose as the blogs can cover different clusters of sub-content that ultimately relate to your site’s main content. As search engines crawl your site, they see this pillar and the sub-content clusters. It then assumes that your site is authoritative regarding the main content.
Generates fresh content for the website
Google likes new, regularly updated content for a website. It means that the data on your website is the latest data and most beneficial for your consumers. By keeping a blog on your website, you’re able to update the site with fresh content and new information regularly.
The search engines take note of the regular updates on your site. These algorithms place a higher value on your content, leading it to rank higher on SERPs. More people see your site’s links and are more likely to click them.
Targets long-tail keywords
Businesses target specific keywords that are relevant to their business. But often, these keywords are highly competitive, and it can be challenging to get your site ranked high.
Through the use of long-tail keywords, however, businesses have a chance to get themselves noticed by the right audience. Long-tail keywords are more naturally inserted into blogs as part of a sentence. They won’t sound awkward, and they’ll sound less like a sell, which users are more inclined to click on.
Users may type in long-tail keywords to get more specific answers to their questions and problems. It’s a prime opportunity for a site to get their attention by ranking high. Your business still gets noticed by qualified leads who know the specifics of what they want.
Digital marketing experts produce quality blogs
The art of blogging has changed along with the evolving Google Algorithms. Because of the different metrics and factors that go into SEO, the blogs have also evolved to specific formats and features. This allows the blogs to generate the most benefits through SEO.
Digital marketing experts and content specialists are well-versed in what it takes to write blogs. They can create a trove of information that utilizes the best SEO practices and give the website the boost in SERPs that it is looking for.
Radiant Hosting is a digital marketing company in Chicago. We utilize our team’s combined SEO expertise to create informative, relevant, and timely blogs in a comprehensive content marketing strategy.
Contact us today and connect with one of our specialists who can immediately begin planning a digital marketing strategy tailored to your business needs.
