If you’re reading this post, chances are that your business needs local SEO. To be very clear, local SEO is not the same thing as traditional search engine optimization. It’s a term used to describe optimizing for local searches when it comes to online marketing efforts. Local SEO can mean different things depending on what industry you work in and where your customers are located. For example, if you work in the restaurant industry, local SEO would include optimizing for keywords like “pizza,” “French fries,” and “hamburgers.” If you’re an accountant or lawyer based in Los Angeles or New York City, then local SEO might focus on keywords like “tax preparation” or “personal injury attorney.
The local market is different than the larger pool of internet users. For local businesses, about 80 percent of customers search for local information on a computer or mobile device before making a purchase – and many still rely on old-fashioned word-of-mouth recommendations to inform their decisions. This makes it more important than ever to focus efforts on local SEO so that you don’t miss out when these potential customers are searching online! Local SEO can help generate targeted traffic through local listings in Google Maps, Bing Places for Business, etc., which means better rankings and visibility for your business. Any business with an existing customer base should be working hard to get them back into the store by driving foot traffic via local marketing tactics like print ads (if local), local social media posts, text messages, email newsletters, and even direct mail. The more you can get your current customers to go out of their way to visit your site or store (online or offline) the better off they will be in the long run! Local SEO is key for local businesses because it allows them to build trust with potential new customers who are already searching online for information about products and services like yours.
Local SEO is an important component of any marketing strategy. As more people are using online searches to find information about their local area, it has become imperative that businesses take the time to understand how they can optimize their website for this type of search traffic. Whether you’re just getting started with your business or looking for ways to improve your site rankings in Google, our team at Radiant Hosting will help you get ahead by making sure every page on your website is optimized for ranking well in local search results and providing a great user experience. Have questions? Contact us today!
